NNME Brand Guidelines
A Unified Brand for a National Network
The National Network for Microelectronics Education (NNME) operates as a coordinated national system. A consistent brand ensures clarity, credibility, and alignment across all regions and performers.
Every communication should reinforce NNME as a single, unified initiative delivering workforce solutions at a national scale.
Our Approach
NNME is one national brand, activated regionally.
- NNME is always the primary identity
- Regional Nodes are represented within the national framework
- Communications should reflect coordination, not fragmentation
Core Principle
One network. One brand. Consistently applied.
Using the NNME Brand
To maintain consistency across the network:
- Use only approved NNME logos and assets
- Ensure NNME is clearly visible in all materials
- Follow standard naming and messaging conventions
- Maintain alignment with national positioning
Visual Identity
A consistent visual system ensures NNME is recognizable and trusted across all regions.
Logo
- Use only approved logo files
- Do not alter proportions, colors, or layout
- Maintain clear space around the logo
- Ensure strong contrast for readability
Color Palette
- Use the core NNME color palette across all materials
- Avoid introducing custom or localized color variations
- Maintain consistency across digital and print applications
Blue
#005ABB
Purple
#673BB8
Indigo
#413ECC
Lilac
#E9D7F9
Deep Blue
#152054
Charcoal
#1D1D1D
White
#FFFFFF
Light Gray
#F6F6F6
Medium Gray
#959595
Deep Gray
#6C6C6C
Typography
- Use approved typefaces for all communications
- Maintain clear hierarchy between headings and body text
- Prioritize readability and clean presentation
Primary Headlines
AaBbCc
Bricolage Grotesque Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&&*()
Secondary Headlines
AaBbCc
Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&&*()
Body Copy
AaBbCc
Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&&*()
In Practice
This example illustrates how NNME branding comes together in real-world applications. All materials should reflect a clean, modern, and consistent presentation aligned with national standards.
Brand Architecture
NNME follows a centralized brand structure designed to maintain a clear, unified national identity while enabling regional activation.
- NNME is the dominant and leading brand in all communications
- Independent Node logos are not permitted
Required Naming Convention
All Regional Nodes must be referenced using the NNME prefix:
NNME [Node Location]
This ensures that every regional effort is clearly connected to the national system.
Messaging Alignment
All NNME communications should reinforce:
- National infrastructure for microelectronics workforce development
- Employer-aligned education and training
- Clear pathways into high-demand careers
- Coordination across industry, education, and workforce systems
Messaging should be clear, direct, and focused on outcomes.
Access Brand Assets
Approved logos, templates, and messaging are available for partners and stakeholders.
Questions or Media Inquiries
For brand guidance or media inquiries, please contact Steven Gause, Manager of Marketing and Communications, at [email protected].